Business Buzzwords- The Professional Words that Should Appear in Your Resume/CV

Feb 6 '13

This list was forwarded to me. Please use WISELY!

Business “Buzzwords”


The following is a list of “buzzwords” which convey tasks and experience in more of a professionally normative way.  These words should appear, as relevant, within resumes and cover letters.


Human Resources / Benefits & Compensation


The portion of a medical expense, often a percentage, that must be paid by the patient even after paying a deductible. Example: A patient's medical expense is $1200 and she has a $200 deductible and a copayment of 20%. After paying the $200 deductible, $1000 remains to be paid. Having a 20% copayment, the patient will pay $200 (20%) and the insurance will pay $800 (80%).

covered expense
The medical services and products for which an insurance company agrees to pay. Some services typically not covered are cosmetic surgery or experimental drugs; these must be paid by the patient.

The amount of a medical expense (usually a fixed amount, say $200) that a patient must pay before the insurer will consider paying any medical expenses.

employee stock ownership plan (ESOP)
A program in which employees receive shares of stock in the company where they work. This transfer of stock to the employees is a form of compensation or reward that is often used by management as a source of motivation.

401(k) plan
An retirement plan that allows an employee to set aside a certain percentage of his/her income in a retirement account. The money in the account is usually invested, and often the employer will contribute to this account on behalf of the employee. The money placed in this account is not taxed until it is withdrawn.

health maintenance organization (HMO)
A form of managed care that emphasizes preventative and early primary care, often with little or no copayments or deductibles. The patient is usually restricted to seeing a provider who is a part of the HMO's network. This provider is the primary care physician who must approve any specialty care.

hygiene factors
The workplace conditions (compensation, working conditions, management policies, etc.) required to keep employees satisfied.

incentive plans
Incentive plans include any form of reward used to motivate employees, often based on increasing profits, sales, productivity, or maintaining market position.

Keogh plan
A retirement account for the self-employed or for the employees of unincorporated businesses. Contributions, as with a 401(k) plan, are not taxed until they are withdrawn.

managed care
A form of medical care designed to control costs by having the medical provider accept discounts, share risk or use case managers.

A preferred provider organization (PPO) is designed to reduce costs by having patients see providers who have agreed to offer service at reduced costs. Patients are allowed to see other non-PPO providers, but they are subject to higher deductibles and copayments.

pension plan
An agreement by an employer to pay for retirement benefits for employees. This money is usually placed in a pension fund.

sexual harassment
Any physical or psychological abuse based solely on sex that threatens the victim's employment status or interferes with his/her work performance.

universal coverage
A system that provides access to health care for all citizens within a country.



American Stock Exchange (AMEX)
The second largest stock exchange in the United States (after the NYSE). AMEX has a larger listing of smaller businesses as its requirements for listing are less rigid than those of the NYSE.

A contract that guarantees periodic payments at some future point in time, often after retirement.

balance of trade
The net difference, in currency, between a country's imports and exports over a certain period of time.

bearer bond
A security that does not have a registered owner; possession determines ownership.

blanket purchase order
A contract that allows for the purchase of items from a supplier over a fixed period of time; it is used to reduce the number of purchase orders.

blue chip
A common stock that has consistently paid dividends over a long period of time.

A debt obligation of an organization to pay a specific amount at a specific time, often used to raise capital.

carrying costs
The costs of holding inventories to a company.

Chapter 7 / Chapter 11
Two legal methods for a company to file for bankruptcy. Under Chapter 11, the company is allowed to continue in operation while it attempts financial restructuring and payment of debts. Under Chapter 7, the company is shut down and its assets liquidated in order to pay off its debts.

common stock
Documents that represent ownership in a corporation. Owners of common stock, shareholders, usually are involved in the election of corporation officials.

The inclusion of subsidiaries in the financial statements of the parent company.

The part of a company's financial statement that includes an explanation of the its financial position and operating results.

A strategy of spreading risk between several markets, industries, or product lines. Investors diversify, and thus spread risk, by choosing several different types of investments (for example, a mix of stocks, bonds, and cash).

The transfer of a company's earnings to stockholders in the form of cash, property, or additional stock.

Dun & Bradstreet reports
A subscription service that provides information on the credit worthiness of companies.

finance lease
A contract between lessor and lessee wherein the lessee agrees to make payments totaling the purchase price and finance charges for an asset for the life of the asset.

fixed costs
Expenses, such as rent and utilities, which do not change even if there is an increase or decrease in sales.

going private
The change in which a company goes from public ownership to private ownership through the repurchase of its shares from the public.

going public
When a company sells to the public a portion of its common shares to raise capital.

gross domestic product (GDP)
A measure of the total output produced and income earned within the United States. This measure includes exports and subtracts the value of imports.

indirect cost
An expense not directly attributable to a particular unit of production, such as marketing expenses.

long-term asset
An asset expected to provide economic benefits over a period of several years.

market risk
The group of factors that affect the price of stocks, such as inflation and interest rates.


money markets
Markets for the sale of short-term debts, such as certificates of deposit and Treasury bills.


National Association of Securities Dealers Automated Quotation System (NASDAQ)
A primary market for over-the-counter trading of stocks. Stocks quoted on NASDAQ are simultaneously listed on the NYSE as well as other regional stock exchanges.


opportunity costs
The amount lost by choosing one activity over its next best alternative when both options cannot be chosen. For example, the opportunity cost of leaving a job to go to school is the salary of the job because it will no longer be earned.

The costs of running a company that are not directly attributable to the products or services produced, such as utilities and maintenance.

par  value
The face value of a security.

preferred stock
A type of stock that gives its owner preference over common stockholders in the distribution of earnings and rights to the company's assets, often paying dividends.

price controls
A power of the government to set the price of a product or service above or below its market price.

privately held company
A company whose shares of ownership are not traded publicly

return on investment (ROI)
A quantitative measure of an outcome generated by resources spent

simple interest
The interest paid on the principal of a loan when no compounding of interest occurs

Turning a portion of a company into a separate company that functions independently

A table with rows and columns of numbers often used with financial statements

stock index
An indicator used to report and measure changes in value of a representative group of stocks, such as the Dow Jones Industrial Average.

An annual filing made by a company to the Securities and Exchange Commission detailing its financial information.

trade deficit
The debt incurred by importing products with a value greater than the value of the products exported (see balance of trade).

transfer price
The price one part of a company charges another part within the same company for a product or service that is often an input for a final product

The guarantee of a bank to a company issuing securities that it will purchase any remaining securities at a fixed price if all are not sold.

The reduction in book value of an asset when there is an indication that its value has decreased.



barriers to entry
Any factor that prevents the entry of a competitor into an industry or market. Examples include high startup costs and heavy competition.

When a company compares its business practices with the best practices of other companies as a means of improving its own practices.

Chapter 7/Chapter 11
The two legal methods for a company to file for bankruptcy. Under Chapter 11, the company is allowed to continue in operation while it attempts financial restructuring and payment of debts. Under Chapter 7, the company is shut down and its assets liquidated in order to pay off its debts.

competitive advantage
The aspects of a company that make it more competitive than other companies in the same market or industry; examples include high quality, customer service, and brand equity.

corporate culture
The general feeling of a company reflected in the particular values, norms and behaviors that are expected of employees by management; the "way things are done" in the company.

A management strategy that involves the diffusion of power throughout different levels of a company.

A strategy of spreading risk between several markets, industries, or product lines. Investors diversify, and thus spread risk, by choosing several different types of investments.

employee stock ownership plan (ESOP)
A program in which employees receive shares of stock in the company where they work. This transfer of stock to the employees is a form of compensation or reward that is often used by management as a source of motivation.

A strategy intended to increase employees' motivation by increasing their involvement in their work.

idle time
The time spent waiting to continue working on a process because of some delay or bottleneck.

incentive plans
Incentive plans include any form of reward used to motivate employees, often based on increasing profits, sales, productivity or maintaining market position.

intellectual property
Ideas or works with legal rights to ownership held by their inventors, creators or owners such as patents, copyrights and artistic works (films, books, etc.).

job depth
The amount of influence individuals have over their jobs and workplaces.

job satisfaction
The combined attitudes and beliefs (positive or negative) that one holds about the various aspects of a job.

joint venture
A legal agreement between two or more companies to work together in cooperation to achieve some particular goal.

mission statement
A short statement by a company stating its values, purposes, and strategies.

quality circle
A company-sponsored activity in which several employees from different areas of the company work together to discuss and solve problems related to the quality of a product or service.

strategic planning
The formation of goals and the development of strategies to achieve these goals.

The idea that the combination of two efforts will create a benefit that is greater than the sum of the individual efforts. For example, the value of the production of two companies working together on a




available market
The group of consumers who have an interest in a product or service, access to it, and sufficient income to purchase it.

The grouping of several products and/or services into one package. Bundling benefits buyers by condensing several purchases into one. Companies benefit by reducing the ability of consumers to compare individual product prices with those of competing companies.

cherry picking
Purchasing several products individually that are usually sold as a bundle by one company from a variety of companies.

cold call
Frequently used in telemarketing; an unannounced sales pitch or sales call to a potential customer.

cost per thousand (CPM)
The cost to an advertiser of reaching one thousand people with an advertisement. Marketing departments can use CPM to compare two sources of advertising within the same medium.

differentiated marketing
A marketing strategy used by companies to increase sales volume. The company will segment a market and offer specially tailored goods/services to each separate and distinct element.

direct marketing
Marketing strategy intended to make sales, rather than create preferences or name-brand recognition, by interacting directly with a target market and giving its members a chance to respond. An example would be a telemarketer calling a person from a target market and giving her an opportunity to purchase a product.

discretionary income
The income remaining after taxes and after paying for the essentials (housing, food, etc.).

distribution channels
Paths by which goods move from the manufacturer to the ultimate consumer. (Also known as marketing channels)

events marketing
The associating of advertising for a product, service or company with an event of interest to a target market. Companies will typically sponsor these events in exchange for advertising during the event.

focus group interview
A group of several individuals who are involved in a discussion on a particular topic lead by a facilitator. The discussion can be effective at further defining the question at issue as well as revealing new questions.

A type of work that is completed on a job-by-job basis by an independent contractor.

global marketing
Marketing activity with a goal of achieving production efficiencies by producing standardized products for all consumers without a particular emphasis on local or regional differentiation.

latent market
A group of people with a similar need or desire for a product that does not yet exist.

list broker
One who arranges for the sale or rental of specific lists of people within a target market.

market share
Total number of units sold by a particular company expressed as a percentage of the total number of units sold by the entire market. An effective means of benchmarking competitive progress.

media buyer
A person who plans for the purchase of space and time for advertising in several mediums for various companies.

niche marketing
The specializing by a company to serve a small, particular segment of a market that is usually of little interest to major competitors.

penetrated market
The customers within the potential market who have already purchased the market's product.

potential market
The group of consumers who have access to and sufficient income to purchase a product or service.

press release
A prepared statement that is distributed to the media.

product mix
The collection of products a company offers to the market. A product mix can be either wide/broad (offering a large number of products) or narrow/limited (offering only a few products).

public relations (PR)
A strategy used to increase the public's knowledge and acceptance of a company, its products or its services; often used to counter negative publicity.

public-service advertisement (PSA)
An advertisement focusing on the public's welfare, usually displayed on donated time or space.

rate card
A brochure that lists the costs of advertising on a particular media, such as radio, television, newspapers, magazines, or Web sites.

social media
New channels of connecting with others using technology; include LinkedIn, Twitter, Facebook

target market
The segment of the market actively pursued by a company.

A direct marketing tool in which a consumer is called by a seller, or the consumer calls the seller, the product or service is described, and the consumer decides whether or not to purchase.

The legal right of a seller granted by the government to the exclusive use of a symbol or brand.

transit advertising
A form of advertising appearing on vehicles (buses, subways, taxis, etc.) used to target specific geographic markets.

undifferentiated marketing
A marketing strategy that considers the market as a whole, that is with no segmentation. Also know as mass marketing.

unearned revenue
Used to describe payment in advance for services not yet rendered or future goods.

Frequently Used Action Verbs for Job Descriptive Statements


On an effective resume, it is best to include “action verbs” in conjunction with the tasks that you have performed in previous positions.  Please refer to this list of job description verbs when writing your resume.  The verbs in bold are stronger statements of the synonyms that follow.



ADJUSTED                                           resolved, settled, adapted, regulated


ADVISED                                              counseled, recommended, informed, consulted


ANALYZED                                          studied, determined, resolved


ANSWERED                                        responded, replied, retorted, satisfied


APPEARED                                          manifested, seemed, showed


APPLIED                                               paralleled, qualified, correlated


APPROVED                                         endorsed, attested, certified, sanctioned, accredited


ASSIGNED                                           prescribed, specified, allotted, ascribed


ASSISTED                                             supported, aided, corroborated, maintained, upheld


ASSURED                                             reassured, convinced, guaranteed, ensured


AUTHORIZED                                     sanctioned, justified, warranted


COLLABORATED                                cooperated, assisted


COLLECTED                                         accumulated, gathered, gained, brought together


COMMUNICATED                            conveyed, imparted, exchanged, transmitted, expressed           


CONDUCTED                                      guided, controlled, directed, transmitted


CONFERRED                                       discussed, trusted, consulted


CONSULTED                                       considered, referred to deliberated, conferred


CONTROLLED                                     regulated, conducted, directed, restrained, guided, managed


COORDINATED                                  combined, harmonized, acted together, brought about


CORRECTED                                        amended, rectified, altered, adjusted,


COUNSELED                                       proposed, consulted, deliberated, advised,


DELEGATED                                        entrusted, appointed, assigned, prescribed


DETERMINED                                     decided, resolved, discovered settled, regulated


DEVELOPED                                        evolved, promoted, progressed


DIAGNOSED                                       recognized, identified, analyzed, concluded


DIRECTED                                            imparted, adapted, prescribed, extended, led


DISCUSSED                                         reasoned, examined, declared, considered


EDITED                                                  checked, proof-read


ENCOURAGED                                   fostered, stimulated, inspired   


ENFORCED                                          strengthened, constrained, compelled,


ENSURED                                             urged, guaranteed, insured, assured, secured recognized


ESTABLISHED                                     created, effected, firmed, made certain


ESTIMATED                                         appraised determined, assessed, calculated


EVALUATED                                        determined, appraised, estimated


FORECASTED                                      calculated, predicted


IMPLEMENTED                                  accomplished, provided


IMPROVED                                         corrected, rectified, amended, refined


INFLUENCED                                      directed, altered, modified, affected


INITIATED                                            introduced, instructed, caused


INSPECTED                                          examined, viewed closely, looked over


INSTRUCTED                                      explained, directed, taught


INTERPRETED                                     represented, construed, conceived, explained


INVESTIGATED                                  inquired, observed, studied, examined


MAINTAINED                                     sustained, supported, provided , upheld


MANAGED                                          conducted, directed, supervised, handled


MONITORED                                      checked, regulated, controlled, observed


NEGOTIATED                                     conferred, arranged, stipulated, allocated,


ORGANIZED                                       formed, created, integrated


ORIGINATED                                      initiated, created, constructed


PARTICIPATED                                   involved in, partook, shared


PLANNED                                            designed, arranged, projected, devised


PREPARED                                           qualified, made ready, detailed, put together


PROVIDED                                           supplied, procured, prepared, made available


RECEIVED                                            acquired, admitted, accepted, permitted


RECOMMENDED                              entrusted, committed, advised, endorsed


REPORTED                                           announced, accounted, related, presented


REPRESENTED                                    depicted, portrayed, constituted


REVIEWED                                          examined, studied, evaluated


SCHEDULED                                        appointed, assigned, designated


SUPERVISED                                       directed, oversaw, watched


TRAINED                                              instructed, taught, directed